As video marketing continues to dominate the digital landscape, platforms like TikTok are becoming essential tools for B2B lead generation. Companies are now using short-form video content to humanize their brand, share expertise, and engage a growing audience of younger professionals entering decision-making roles. By combining educational content with creative storytelling and leveraging TikTok’s ad features, B2B marketers can capture high-quality leads and build authentic connections. Discover how to maximize these opportunities to fuel your business growth in our latest blog, "Gaining Leads through Video and TikTok."